Our professionals have decades of experience developing value-based accountability standards. Ideal’s operating procedures, employee handbook, and HR policies are regularly updated. Our strategic approach to benefits reduces turnover and boosts employee morale, leading to higher guest satisfaction. Our payroll platform offers comprehensive tools for electronic onboarding, performance tracking, benefits administration, and ongoing training.

Diversity is our greatest strength. Our leaders come from backgrounds and segments, with veterans possessing decades of experience in all major brands. Our network of experts thrives on developing new talent, constantly refining programs and systems to enhance the skills of our on-property leaders. Our leadership style promotes collaboration among leaders across the entire portfolio.

At Ideal, we align the goals of owners and guests with the brand. Our aim is to exceed brand standards, as measured by inspections and guest feedback systems. We have managed multiple PIPs, full renovations, and have built four hotels, with many more projects in the pipeline with Hilton, IHG, Hyatt, and Marriott.

Our in-house revenue managers, certified for Hilton, Marriott, and IHG hotels, work closely with our onsite teams to adjust pricing strategies. Sales, operations, and revenue managers collaborate throughout the week to maximize opportunities. Our revenue managers are dedicated, working nights and weekends to ensure optimal performance.

We take a regional and specialist approach to sales support for our portfolio. Our sales directors have extensive experience with IHG, Marriott, and Hilton, and maintain relationships with numerous corporate clients to drive a successful segmentation mix. With a deep background in operations, our directors of sales effectively align their efforts closely with those of our general managers.

Ideal maintains strict cost control and reporting standards. Our accounting cycle produces detailed expense analyses, including biweekly payroll comparisons. Monthly financial packets are ready for investor review by the 20th of each month. Budgets are established annually and adjusted based on market changes and the hotel’s financial status. Our accounting associates have a strong foundation of line-level hotel experience.